As more and more in-person special events and conferences were cancelled in 2020, VMware decided to shift its planned in-person events to online platforms. For VMware, this shift resulted in truncated timelines, working with unfamiliar vendors and adjusting workflows. Aquent Studios was able to fill in the gaps as well as educate VMware clients on workflow best practices and what to expect while hosting an event online.
For EVOLVE Canada, the VMware Events team asked Aquent to take on the entire project from beginning to end. Aquent helped the client present their content in an online journey format that was easy to navigate. Aquent had worked with the platform vendor on previous events, and had acquired deep knowledge that allowed the Aquent team to anticipate any potential bugs prior to go-live.
TitleEVOLVE 2020 CanadaTypeDigital MicrositeClientKristin HosieTitleMarketing Manager, CanadaRegionsAMER, CanadaDate2020Turnaround2-3 Weeks