With in-person events switching to online events, Oktane 2020 was one of the first to switch. The Aquent Studios team had to pivot quickly and turn booth content into an online virtual experience, using the digital platform provided by an outside virtual event services company. With no knowledge of the platform, context or graphics, Aquent Studios had to take the lead and educate ourselves on the platform, while the client mobilized to curate and create content for the event. The Aquent Studios team ensured that the VMware Brand – visuals and messaging – was represented correctly within the constraints of the platform.
TitleOktane 2020 OnlineTypeOnline EventClientBeth SwartzTitleEvents ManagerRegionsUSDate3/23/20-3/30/20Turnaround5 Days