Client reached out to Aquent Studios for design assistance in creating a booth experience for the Oktane 2020 trade show. Our team worked with multiple teams within VMware, which included engineers, marketing, event and brand, to understand the focus of the event and strategically align the messaging of the booth contents to showcase the technology in a newer market for VMware.
Services:
Messaging and positioning, event booth graphics, keynote chair-drop, online mobile ad. Messaging and Positioning: Editor interviewed clients to understand product positioning; created messaging. Design and Creative Direct: Booth graphics, chair-drop and online ad. End-to-end project management.
